Every month, customers who love your business quietly stop coming back. Rekindle finds exactly who's slipping, scores them by how close they are to leaving for good, and writes the message that brings them back. Via email or WhatsApp. In minutes. No templates, no guesswork.
Works with whatever you already have — an Excel file, a Google Sheet, or even just names and emails. No special format, no cleanup required. Drop it in and Rekindle takes it from there.
02
Score
Every customer is scored by how recently and how often they buy — so you always know who needs attention first. Upload a fresh list any time to update scores, or connect Google Sheets for automatic daily sync.
03
Send
You stay in control. AI drafts a personalised message for each customer — you review it, tweak it if you want, then hit send. Nothing goes out without your say-so. Email or WhatsApp, done in seconds.
See it in action
Your customers, scored and ready
Upload a spreadsheet on Monday. Have win-back messages in your customers' inboxes by Monday afternoon.
S
Sarah M.
Active
J
James K.
At risk
Send ↗
T
Thandi N.
Lapsed
Send ↗
✦ AI draft ready for James K.
“Hi James, it's been a while since we've seen you — we'd love to have you back. Here's something to make it worth the trip…”
EditSend now
See the numbers
How much could Rekindle recover for you?
Adjust the numbers below to see your estimated monthly recovery.
Industry benchmarks for email/WhatsApp winback campaigns range from 5–15%. Your actual results depend on customer base, offer quality, and message timing. We update these defaults as we accumulate real customer data.
Pricing
Simple, honest pricing
Start with a 30-day free trial. No credit card required — ever, until you decide to subscribe.
WhatsApp: connect your own WhatsApp Business account. Available on Starter, Growth, and Scale plans.
Your data is safe
Built with your privacy in mind
We know your customer list is the most valuable thing in your business. That's why we built Rekindle with serious protection from the ground up.
Fully isolated data
Your customer data is completely walled off from every other business. Nobody else can see, access, or use it.
Encrypted & secure
All data is encrypted in transit and at rest. We use bank-grade security to protect your information.
You own everything
Download all your data anytime. Delete your account and everything goes with it. No lock-in, no tricks.
Nothing sent without you
Every message is drafted for you to review first. Nothing goes out to your customers until you say so.
FAQ
Common questions
Do I need any technical skills to use Rekindle?
None at all. If you can open a spreadsheet, you can use Rekindle. Upload your customer list, and the platform handles scoring, writing, and sending. Most businesses send their first message within minutes of signing up.
Will my customers know the message was written by AI?
You review and edit every message before it's sent — nothing goes out automatically. Most business owners make small tweaks to personalise the tone, and customers receive a natural, direct message from your business. There's no AI watermark or disclosure.
What kind of businesses is Rekindle built for?
Online stores where people come back to buy again — skincare and beauty, supplements, pet supplies, clothing, coffee and food, wellness products. Rekindle is built for small Shopify stores across South Africa and Africa, run by one person or a small team. Whether your customers buy once in a while or pay you every month, Rekindle works the same way.
What happens to my customer data?
Your data stays yours — completely isolated from every other business on the platform. You can download it any time and delete everything permanently from Settings. We don't sell it, share it, or use it to train AI models.
Can I cancel my subscription at any time?
Yes. No lock-in contracts, no cancellation fees. Cancel from Settings in one click.
About
Built for store owners who know every regular by name
Most marketing tools are built for big online brands with full teams behind them. We asked: what about the small skincare store, the supplement shop, the local clothing label, the coffee roaster — the people running their own Shopify store who know every regular by name but don't have time to message them one by one?
Rekindle is the simplest way to spot customers who've stopped buying — and bring them back. It works for Shopify stores and any small business with a customer list, across South Africa and Africa. Pick your currency, connect your store or add your customers, and we'll tell you exactly who needs a nudge — then send with one click.
2 min
From upload to first message
0
Integrations required
100%
You review before it sends
Get started today
Your next customer is already in your list
Start free. No credit card. Your first win-back message in under two minutes.